Most people underestimate the power of referrals, while entrepreneurs know that referral marketing creates wealth. They participate on panels, non-profit boards, and other functions, most often for free and without any expectation of a direct return. However, the results of their efforts give them large personal networks that return dividends in many unexpected ways.
With the exception of enlisting in the Coast Guard, I have never applied for a job. I try to treat everyone well and have created a network that understands my worth. Every employment and investment opportunity has come to me via personal referrals from my network.
How big is your referral network?
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