This week’s top stories include small business advice covering the following four topics:
- How to Find the Perfect Micro-Influencers for Your Business\
- Not Doing That Thing? You Need Desire, Competence, and Capacity
- How Thrifty Entrepreneurs Can Stretch Their Budgets While Launching an Online Store
- According to Serial Entrepreneurs, This is How You Make Your First Million
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How to Find the Perfect Micro-Influencers for Your Business
Business 2 Community
By: Chris Christoff
Social media marketing is one of the most effective ways to grow your business. Many businesses choose to use influencers on prominent social media channels such as Twitter, YouTube, and Instagram. In most cases, influencers have hundreds of thousands–if not millions–of followers. These influential figures are often used by small businesses to let a specific customer base know about a product or service through content advertising.
While it may seem appealing to get your product spread to millions of people at once, there’s another subset of influencers appropriately called micro-influencers. These smaller scale influencers typically have between 2,000 and 100,000 followers. Some have suggested that micro-influencers may be the better choice when you are planning on marketing your website.
What makes micro-influencers so great, and how can you find the perfect one for your business? We are here to show you exactly what to look for in these small to medium sized influencers.
Related Post: How to Get the Attention of an Influencer
Not Doing That Thing? You Need Desire, Competence, and Capacity
Business 2 Community
By: Karl Sakas
Frustrated that an employee isn’t completing their important assignments? Or maybe you’re the one struggling as the overloaded agency leader?
Perhaps you’ve told someone—or yourself—“Just do it!” That’s a good slogan for Nike, but it’s not good advice for the chronically stuck.
Running an agency is more complicated than following a reductive sports slogan—but you can solve this, with the right approach!
To get unstuck, use my agency consulting model for troubleshooting a “not done” situation: Desire, Competence, and Capacity.
Related Post: Personal Fulfillment = Choosing the Right Occupation
How Thrifty Entrepreneurs Can Stretch Their Budgets While Launching an Online Store
Business 2 Community
By: Manish Dudharejia
The growth of the e-commerce industry has made it possible for just about anyone with a good business idea to start their own online company. However, launching a new business is always a financial risk. Although the upfront costs of an online business tend to be significantly lower than a traditional store, there is still a lengthy list of initial investments that need to be made before an e-commerce business can open its virtual doors. In fact, one report estimated that the average e-commerce company costs between $17,500 to $37,500 to launch.
This initial investment can quickly eat into your earnings, which means it can take years before you start to see a profit. But, if you can start off on the right foot by saving yourself as much money as possible during the launching phase, you can create a more profitable online store from the beginning.
According to Serial Entrepreneurs, This is How You Make Your First Million
By: John Hall
The first million dollars are sitting there, just waiting for you. You can almost taste them. But you need to build a bridge to access that kind of money — and that bridge is your business. Many entrepreneurs feel it’s hard enough to make a living, let alone a profit or a fortune.
Seasoned entrepreneurs agree that your first million is the hardest. Maybe it’s the shift in mindset or the learning curve; maybe it’s the relative ease with which money propagates itself once it’s established. But according to several millionaire entrepreneurs I’ve spoken to, once you’re over the hump, you’ll have a hard time remembering why it was all such a struggle.
This is what successful serial entrepreneurs have to say about bridging the gap to your first million.
Related Book: MESSAGES FROM SUCCESSFUL ENTREPRENEURS
Lessons From Highly Successful Founders, CEOs, and Senior Executives That Changed Their Industries Forever
Messages From Successful Entrepreneurs is a wisdom-packed book that was written for the entrepreneur looking for inspirational ideas used by highly successful entrepreneurs to re-energize their business. The book uses stories from 32 of the worlds most successful leaders to dramatize pivotal business lessons every entrepreneur should consider implementing in their own business.
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