This week’s top stories include small business advice covering the following four topics:
- How to Find the Right Google Keywords for Your Business
- How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
- Business Blogging 101
- 3 Entrepreneurs Who Raised More Than $1 Million Crowdfunding Share the Secrets to Their Success
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How to Find the Right Google Keywords for Your Business
Business 2 Community
Knowing what searchers type to find your product or service might seem obvious until you Google search a fitting phrase and your business doesn’t appear in the results.
Wait a minute. What gives? Why aren’t you showing for those Google keywords? Your competitor’s right there, mocking you with bright blue text. So obviously, you belong there too.
But there are hundreds, thousands, of ways people could search for you.
What’s the most important? How do you know what you should be ranking for?
We’ve got a five-step process to help you become your own keyword finder! Read the full story
How to Come Up with Untapped Keyword Ideas Through a Competitor Analysis
Business 2 Community
By: Elijah Masek-Kelly
When someone asks a room of marketers how they find their keywords, it often turns into an echo chamber. The truth is, many companies rely on the same tried-and-true tools to determine which search terms they should be targeting. It’s undeniable that tools like Google Keyword Planner are crucial for determining search volume, cost-per-click, ranking probability, and conversion – and it’s much easier.
The catch? All of your competition also has access to this information and is likely targeting the same stale group of terms. This overcrowding effect makes it difficult for your brand to stand out and gain a higher search engine ranking. Likewise, if you keep targeting the same keywords, you risk yielding the same results and staying stagnant. There is a better way. Read the full story
Business Blogging 101
Business 2 Community
By: Joana Ferreira
Have you been told your website needs a blog but you’re not quite sure why? Or maybe you’re ready to start blogging but have no idea where to begin? Then read on for helpful tips and information. Read the full story
3 Entrepreneurs Who Raised More Than $1 Million Crowdfunding Share the Secrets to Their Success
By: Nina Zipkin
Julie Brusaw and her husband Scott launched an Indiegogo campaign with a goal of $1,000,000. They ended up raising more than $2.2 million for Solar Roadways project.
Canary, a company that makes smart home-security systems, had an Indiegogo campaign with a goal of $100,000. It ended up raising more than $1.9 million.
Hiral Sanghavi and his wife, Yoganshi Shah, run BauBax, a company that creates products to make traveling a little easier. The company ran what he described as a “blockbuster” campaign, with a goal of $200,000 and raised $9 million.
Hear what these three entrepreneurs have to say about what makes a successful crowdfunding campaign. Read the full story
Related Book: Practical Crowdfunding How-To-Guide
What You Need To Know To Run An Effective Campaign
The Practical Crowdfunding How-To-Guide is a wisdom-packed book that was written for the entrepreneur considering raising money via a crowdfunding campaign. Crowdfunding is not a simple matter of just putting your campaign on one of the crowdfunding platforms and waiting for the money to roll in. It is much more personal, relies heavily on social media and making network connections before you launch your campaign. In fact crowdfunding shares very little with other forms of raising money.
For most, crowdfunding success can run the gambit, but it does not have to be a game of chance. The author breaks down the process of crowdfunding into 12 distinct steps to locate and attract potential pledges and build momentum and buzz for the campaign. By following the 12 step process the reader will have the best chance of success in reaching your funding goal.
The book Practical Crowdfunding How-To-Guide is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve the best possible crowdfunding success.
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