This week’s top stories include small business advice covering the following four topics:
- Declaration of Independents: Thinking Beyond the Gig Economy
- How to Know If You Have the Entrepreneur Gene (If it Even Exists)
- Can Entrepreneurship Be Taught?
- How to Lay Out Your B2B Website to Maximize Conversions
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Declaration of Independents: Thinking Beyond the Gig Economy
By: Matt Ehrlichman
We live in a deeply entrepreneurial society. One of the quintessential elements of the American dream is the ability to bypass the traditional model of 9-to-5 employment and establish a business.
Many Americans cherish the opportunity to be their own boss, which is why there are almost 30 million small businesses in the country. And over the past few years, this attitude has seen a resurgence in interest. Read the full story
How to Know If You Have the Entrepreneur Gene (If it Even Exists)
By: Eyal Lifshitz
Scientists have been studying the potential role genes plays in a person’s aptitude for entrepreneurship. I’d certainly be interested in their conclusions given my own background and career.
Both my father and grandfather owned small businesses, which makes me a third-generation entrepreneur. Does that mean I have the entrepreneur gene? I didn’t really think so — until recently. Read the full story
Can Entrepreneurship Be Taught?
By: Alejandro Cremades
While some people are autodidacts, everyone still learns from doing, Patrick Larsen argues. After all, he says, if you took a three-year-old Steve Jobs and put him on a desert island, he wouldn’t have become the greatest pitchman of all-time.
Larsen examines the path to becoming an entrepreneur. Specifically, he explores whether it’s important for a prospective entrepreneur to have an MBA. Read the full story
How to Lay Out Your B2B Website to Maximize Conversions
Business 2 Community
By: Jaime Nacach
While there are several ways to increase your conversion rate, the very first part to pay rapt attention to is your website design.
Remember, it’s the first thing your customers will meet when they get to your website.
A well-designed website is one of the most critical parts of your success online.
In a recent study, marketers say building a website or a landing page and testing them is one of the five challenges faced by B2B marketers. Read the full story
IF YOU LIKE OUR CONTENT PLEASE SUBSCRIBE AND SHARE IT ON YOUR SOCIAL MEDIA CHANNELS. THANK YOU!