This week’s top stories include small business advice covering the following four topics:
- The Future of Content Marketing is Already Here
- This Is the No. 1 Struggle Holding Women Entrepreneurs Back
- Tips to Follow When Re-Fitting Your Business Model to the New Normal
- How To Launch A Self-Care Brand During COVID-19
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The Future of Content Marketing is Already Here
By: Jason McBride
Experienced marketers expect change. If you continue to use the same strategies and tactics today that worked 20 years ago, you will get buried.
It has been quietly whispered in marketing circles for the past few years that Google has been suppressing organic reach. It has been more difficult to hit the magically shrinking first page of the world’s largest search engine.
The experts at The Markup finally conducted an experiment that demonstrated what most marketers already suspected — Google shows you a lot of content to keep you on Google before showing you any organic results.
While these practices may raise ethical and antitrust concerns, you have to deal with the reality on the ground. It’s time for businesses and marketers to think about what the true state of content marketing is. Cranking out dozens or hundreds of 500-word blog posts is not going to help your business.
That doesn’t mean content marketing is dead. It means that you need to look at the purpose of content marketing is and understand how to use it beyond keywords and blog posts.
This Is the No. 1 Struggle Holding Women Entrepreneurs Back
By: Tanya Dalton
Having owned my current business for more than 10 years — and mentored hundreds of women business owners — I’ve come to realize one of the most common struggles we women entrepreneurs display when it comes to embracing leadership is hesitation. Hesitation to take the leap, hesitation to speak up, hesitation to leave our mark on the world.
I, too, fell into the hesitation trap for so many years by labeling myself as an “accidental entrepreneur.” Whenever I was asked about how I grew my business so quickly I would always give a roundabout answer, mumbling something across the lines of “It just sort of happened.”
Related Post: Do you suffer from Impostor syndrome? You are not alone.
Tips to Follow When Re-Fitting Your Business Model to the New Normal
By: Tanner Simkins
In the midst of a global health crisis, it can be hard to visualize what things will look like in a year or two. So many unanswered questions remain. Trend forecasters and economists have been studying how this global health crisis has impacted business models around the world. As we gradually emerge from isolation, these models are being tested. Businesses will need to scrap their original 2020 plans, and many will need to reinvent themselves in order to remain relevant.
Related Post: How to Validate a Business Idea Before You Start
How To Launch A Self-Care Brand During COVID-19
By: Shama Hyder
The self-care industry was already booming before Covid-19 hit, but now—well, you’ve probably noticed the uptick in Instagram and Facebook ads for mental health apps, vitamins subscriptions, and other similar products in your feeds.
Of course, it’s for good reason. We’re all in need of self-care right now more than ever. But if you’re launching a new brand into this crowded marketplace, without an established base of followers, how do you get noticed?
Related Post: How to Make the Most of Networking Events
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