This week’s top stories include small business advice covering the following four topics:
- Important Questions To Ask Before You Buy A Franchise
- 4 Costly Content Marketing Mistakes
- Why Big Changes Always Start with Small Groups
- 3 Popular Trends Young Entrepreneurs Can’t Afford to Follow
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Important Questions To Ask Before You Buy A Franchise
By: Deborah Sweeney
Before you invest in a franchise, it’s important to conduct thorough research. These are key questions to ask both the franchisor and existing franchisees. Read the full story
Related Navigator Path: ADVICE ABOUT BUYING A FRANCHISE
4 Costly Content Marketing Mistakes
Business 2 Community
By: Dave Schneider
Content marketing is as popular as ever. Regardless of whether you’re thinking about a small local business or a multi-national corporation, you’d be hard-pressed to find a successful company that doesn’t use content as part of its marketing strategy. And there’s a good reason for that. Without content, it would be almost impossible to grab the attention of today’s online audiences. Why? Because they are constantly bombarded with new offers and information.
To make your content stand out, you need to follow proven practices. Make sure that everything you put out is better than that what your competitors are publishing and promoting.
So, how exactly do you start a blog or revamp your existing one to make it happen?
Well to get you started, here are a few of the more critical content marketing mistakes to avoid at all costs. Read the full story
Related Paper: Integrating Content Marketing Goals and Strategies
Why Big Changes Always Start with Small Groups
By: Greg Satell
Whether you are a CEO trying to launch a new initiative, a political leader pushing for an important reform or a social activist advocating for a cause, you need more than a big idea to change the world.
The problem is that a new idea has to replace an old one and the status quo has inertia on its side. Even those who are easily convinced have to convince those around them and those, in turn, need to convince others still until the long chain of influence results in a change of the zeitgeist. That’s why to truly make an impact, you need small groups, loosely connected, but united by a shared purpose. Read the full story.
Related Post: HOW TO MAKE THE MOST OF WORD OF MOUTH MARKETING
3 Popular Trends Young Entrepreneurs Can’t Afford to Follow
By: Howard S. Dvorkin
You need to focus on making money. Distractions can be fatal. Do you know when you’re getting old as an entrepreneur? Young entrepreneurs ask you how you succeeded “back in the day.” I’ve been getting that a lot lately. At first, I was depressed. Is my life really half over? Then, I allowed myself to be flattered. I’ve done well enough for myself and now others are seeking my advice. Interestingly enough, some young entrepreneurs haven’t liked my answers to their three favorite tactics of the moment… Read the full story
Related Post: BUY FOUR GREEN HOUSES BEFORE YOU BUY A RED HOTEL
IF YOU LIKE OUR CONTENT PLEASE SUBSCRIBE AND SHARE IT ON YOUR SOCIAL MEDIA CHANNELS. THANK YOU!