This week’s top stories include small business advice covering the following four topics:
- 10 Marketing Trends to Watch in 2019
- 5 Best E-commerce Platforms in 2018 and Beyond
- B2B Content Marketing 2019 – Benchmarks, Budgets, and Trends-North America
- 7 Free Digital Marketing Classes to Give You an Edge Next Year
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
10 Marketing Trends to Watch in 2019
By: Deep Patel
Marketing is being shaped by emerging technologies, methods and patterns.
It’s difficult to predict which methods will connect with consumers most effectively in the ever-changing landscape of marketing. Just when marketers believe they understand their audience, a new technology, new behavior or even an entirely new audience alters everything.
That said, it’s practical to reflect on the past year’s patterns and pay attention to growing trends that will influence next year’s success. Here are 10 marketing trends you would be wise to keep your eye on going into 2019. Read the full story
5 Best E-commerce Platforms in 2018 and Beyond
Business 2 Community
By: Freddy Muriuki
I think you’ll agree when I say: choosing the perfect e-commerce platform to create an online store is challenging, especially if you’re the perfect beginner.
What features do you need and are there pitfalls to watch out for? Do you need technical expertise, and how much money will you spend? These are just some of the questions that plague you.
Turns out you can easily choose an e-commerce platform so long as you know your business needs.
Which brings us down to the million-dollar question of the hour: Out of the many e-commerce platforms available on the web, which one is perfect for your business? Read the full story
Related Video: SELLING ONLINE? WHAT YOU NEED TO KNOW ABOUT SALES TAX
B2B Content Marketing 2019 – Benchmarks, Budgets, and Trends-North America
Welcome to our ninth annual B2B Content Marketing Benchmarks, Budgets, and Trends-North America report. We surveyed content marketers worldwide about a range of content marketing topics including strategy, audience development, technology proficiency, and content types. This report presents the data from the B2B content marketers in North America.
Although issues such as changes in SEO and social media algorithms are top-of-mind for B2B content marketers, they are accustomed to rapid changes in technology that often enable them to do their jobs faster, with better results. When the process-related components of the content marketer’s job are efficient, time is freed up to better serve the audience, discovering and developing the types of content they truly want and need. Read the report
Related Paper: Integrating Content Marketing Goals and Strategies
7 Free Digital Marketing Classes to Give You an Edge Next Year
Business 2 Community
By: Jared Atchison
Have you been wanting to become more skilled at digital marketing but haven’t started because you just don’t have the time? Or maybe the sky-high costs of some online courses have stopped you in your tracks? Keeping up with the competition is important, but it can be frustrating when you feel like you’re not as knowledgeable in certain areas like digital marketing
But becoming a digital marketing expert doesn’t have to take years and it doesn’t have to cost you a dime either. You can learn everything you need to know about digital marketing with free courses online offered up by some of the biggest pros in the industry. You can boost your skills and grow your business to new heights in no time. Read the full story
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