This week’s top stories include small business advice covering the following four topics:
- 10 Ways a Business Mentor Creates Explosive Results
- 5 Interactive Content Myths That Are Holding Your Content Strategy Back
- The Top 4 Mistakes Every Entrepreneur Makes Repeatedly
- 7 Non-Traditional Marketing Ideas to Get Your Creativity Flowing
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
10 Ways a Business Mentor Creates Explosive Results
By: R.L. Adams
It’s hard to truly grow in business without a mentor. Business mentors provide a sounding board, helping to amplify your results. They help to guide you through the oftentimes-murky waters in the entrepreneurial world while you navigate the storms. They help to mitigate the risks that might occur when you move out past your comfort zone. If you’ve never considered a mentor in business, then now is the perfect time to do so. Read the full story
5 Interactive Content Myths That Are Holding Your Content Strategy Back
Business 2 Community
By: Nicole Cordier
No matter what challenges we face in life, there are always a million reasons why it might be easier to give up than persevere.
Humans are creatures of comfort – and getting out of our comfort zone has a tendency to scare us. This holds true in both our personal and professional lives, which is precisely why it’s often easier to stick with what we’ve always done rather than try out a new plan of attack. Read the full story
Related Interactive Content: FREE oil and gas program analysis tool
The Top 4 Mistakes Every Entrepreneur Makes Repeatedly
By: Christina Nickolson
Starting a business isn’t easy and it’s definitely not glamorous. There are lots of ups and downs, and more often than not, failures.
There is a lot of trial and error involved If you’ve spoken to a lot of entrepreneurs, you’ve probably heard many of the same stories over and over again. Let those lessons be your shortcut or reminders to sidetrack the many mistakes business owners face in the beginning. Read the full story
Related Post: How to Crush the Competition by Leveraging Experts
7 Non-Traditional Marketing Ideas to Get Your Creativity Flowing
Business 2 Community
By: Brittany Laeger
In the world of marketing, staying in stride with your competitors isn’t enough to gain momentum and success. Many companies are stuck in the sales and marketing playbook from twenty years ago—still relying on expensive direct mailers, print catalogs, billboard ads, TV spots, and cold calling campaigns. The problem with these methods is that consumers have gotten really good at ignoring all of these push tactics from companies. From ad blockers to DVRs, your customers are telling you that they don’t want pushy ads.
So here are 5 non-traditional marketing ideas to help you get your creativity flowing and start to break the cycle of interruption. Read the full story
Related post: How to Improve Sales by Employing the Three T’s
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