This week’s top stories include small business advice covering the following four topics:
- If You’re Using These Marketing Tactics, You’re Hurting Your Brand’s Credibility
- The Best First Jobs for People Interested in Entrepreneurship
- Why Writing a Book Is the Most Powerful Step In Becoming a Thought Leader
- Why Purpose Is the Most Important Attribute an Entrepreneur Can Have
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
If You’re Using These Marketing Tactics, You’re Hurting Your Brand’s Credibility
By: Lisa Collum
Entrepreneurs are always hungry for new clients and growth strategies that work. The online gurus know this, so they use emotional-trigger-based marketing tactics to convince business leaders to buy their courses or services. These questionable marketing tactics tend to lead to refund requests, chargebacks and consumers that won’t do business with them again.
Even if you provide something of value, how you market it will affect your sales depending on your approach. As you build out your marketing strategy, avoid these three commonly used marketing tactics because they tie you to a culture of bro-marketing and online gurus. Consider a different approach before these tactics detail your business growth.
Related Post: You Need To Know The 8 Reasons Customers Buy From You
The Best First Jobs for People Interested in Entrepreneurship
By: Miles Jennings
When we are young, time is like rich soil, in which we plant for the future. Aspiring entrepreneurs should be especially conscious of their first career choices, as it can be the experience they need to prepare for their own ventures. As the academic year closes out, seniors across the country are evaluating job offers and looking around for the best opportunities to start their careers.
Some students will look for a great tech name, some for the best exposure to their favorite industry and others for whatever job pays the most. But many ask what is the best job versus the best first job. Instead, first jobs should be stepping stones — a way to capture knowledge quickly and move on, versus a position that offers immediate gratification in the form of compensation, benefits or a title. This is especially important for future entrepreneurs.
If you are a young person planning to be an entrepreneur, here are some tips and considerations for evaluating your first job. I’m coming at this both as an entrepreneur myself and as someone involved in recruiting through my work. Think of these first job categories as paths meandering to a beautiful beach — they each lead to the same beach, but they will each offer different sights and experiences along the way.
Why Writing a Book Is the Most Powerful Step In Becoming a Thought Leader
By: Josh Steimle
For many entrepreneurs, few things are better than becoming a “thought leader” in their niche. Obviously, you need a solid base of industry knowledge and a proven capacity to generate successful results for your own business if you want others to value your opinions.
But you should also write a book. While it may not be the first thing that comes to mind when trying to establish your personal brand and grow your following, it could ultimately be the most powerful tool in your arsenal.
Related Post: Should You Finally Write Your Business Book?
Why Purpose Is the Most Important Attribute an Entrepreneur Can Have
By: Brian Hamilton
What are the absolutely essential ingredients for being a successful entrepreneur? To me, assuming someone has even a base level of talent, a person’s desire to run a business would be the most important factor to their success. It sounds so simple, but if someone has a strong “why” behind what they do, there is an almost unstoppable life force that will propel them.Body
Related Post: How To Create A Powerful Brand By Sharing Your Why
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