This week’s top stories include small business advice covering the following four topics:
- Are the people around you dampening your potential?
- 5 Lead Magnet Ideas to Increase Revenue in Your
- The Most Obvious Marketing Mistake – Selling on Features
- Successful Entrepreneurs: The 10 Self-Limiting Behaviors They Avoid
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Are the people around you dampening your potential?
By: Lisa Evans
Motivational speaker Jim Rohn famously said: “You are the average of the five people you spend the most time with.” When you look at your inner circle, are the people surrounding you supporting your dreams? Or are they holding you back from achieving your potential?
“The people who we surround ourselves with, especially those we consciously choose to be around, can truly enrich who we are, personally and professionally,” says Lola Small, life and fitness coach. Whether intentional or not, the individuals closest to us have great influence over our ways of thinking, and even the decisions we make.
Related Post: Are Your Friends Preventing Your Success?
5 Lead Magnet Ideas to Increase Revenue in Your
By: Michael Ugino
The majority of people who land on your ecommerce site won’t buy anything. They’ll likely browse your site for a few minutes and then leave. So even with lots of traffic, your revenue suffers.
Instead of losing site visitors forever, you need a way to get their attention to
Let’s take a look at lead-magnet ideas and how to choose which one to use based on audience needs and values.
Related Post: How to Extract More Revenue Using a Value Ladder
The Most Obvious Marketing Mistake – Selling on Features
Business 2 Community
By: Stacey Danheiser
I recently made a trip to Home Depot to buy a replacement light bulb for my bedside lamp.
Every package was labeled with the same jargon like “40 watts”, “Incandescent”, “LED” “Equivalent A19”, “Energy Star 90+”, “CEC Title 20” and a bunch of other features that meant absolutely nothing to me.
There were no sorting options to select how or where the light bulb would be used.
You see, here’s the mistake these light bulb companies make. They are marketing on FEATURES and not on the BENEFITS or VALUE provided to customers.
I didn’t come to Home Depot to buy an “800 lumens” light bulb (the feature). I came to buy a light bulb that would glow softly while I read my book before going to sleep each night (the benefit) so that I can meet my goal to read 50 books this year (the ultimate value to me).
Successful Entrepreneurs: The 10 Self-Limiting Behaviors They Avoid
Want to be a successful entrepreneur? Kick these 10 self-limiting behaviors to the curb.
Replated Post: The Top 19 Reasons For Not Launching a Business Are Wrong
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