This week’s top stories include small business advice covering the following four topics:
- How to Channel Your Skills and Find Your Best Side Hustle
- Four Ways To Get More Product Reviews
- People Who Adopt This Simple Habit in 2021 Have Very High Emotional Intelligence
- Why Taking a Customer-Centric Approach Significantly Reduces Risks and Increases Your Chance of Success
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How to Channel Your Skills and Find Your Best Side Hustle
By: Ryan Robinson
Are you ready to test the waters of entrepreneurship? Start with a side hustle.
Having a side hustle gives you security, reassurance, diversity of income, and most importantly, it gives you the possibility for something more than just the mindless 9 to 5.
Since a side hustle is really a business at it’s core, I’m going to argue that a business is nothing more than a format for channeling your skills, experiences, abilities and interests into a neat little package that helps people accomplish something meaningful.
When thinking about what it means to start a business, it’s easy to let your mind race around all of the to-do list items like writing a business plan, filing for an LLC, setting up your website, getting a logo designed, making business cards, optimizing your Facebook page, the list goes on and on.
Four Ways To Get More Product Reviews
Are you looking for a way to get more product reviews? There are plenty of benefits to getting feedback from users who are genuinely interested in your brand.
When a customer leaves a review, they are building social proof for your website. Social proof shows new users that your brand is trustworthy. As a result, first-time visitors are more likely to subscribe and buy a product because they can see that others had an excellent experience.
Reviews are also an excellent way to learn more about your target audience and evolve your marketing plan over time. The information you obtain from users can help you maintain your strengths and build on your weaknesses.
But getting reviews isn’t always easy. Today, I will share four practical ways to get more product reviews, regardless of your industry, budget and audience size.
Let’s dive in!
Related Post: How To Get Your Business On Google: The Definitive Guide
People Who Adopt This Simple Habit in 2021 Have Very High Emotional Intelligence
By: Bill Murphy
Of all the things readers tell me they want to work on this year, developing greater emotional intelligence is the one I hear over and over.
That’s why I’ve compiled a free e-book, Improving Emotional Intelligence 2021, which you can download here. And it’s why I’m constantly looking for small, practical things that people can do to achieve this goal.
One simple technique is to make a habit of examining the literal meanings of some of the words and phrases we use reflexively. You might find that some of them actually imply the opposite of what you intend to say, which can prompt confusing emotional reactions.
I know this could get esoteric in a hurry, so let’s go straight to some examples that will illustrate the difference, and then we’ll explain it in greater detail.
Why Taking a Customer-Centric Approach Significantly Reduces Risks and Increases Your Chance of Success
By: West Stringfellow
To build successful businesses, entrepreneurs must fall in love with solving customer problems more than their own ideas.
Entrepreneurs often rush to build and test their ideas using the lean startup methodology. They are taught and believe that they should “fail fast.” Unfortunately, most entrepreneurs do a great job failing. Harvard reports that 95% of new products fail. McKinsey reports that when companies try to change, they fail 70% of the time.
Innovation is how new ideas, solutions, methods and products make it into the world; and innovation is most successful when it solves existing customer problems. As such, successful innovators are committed to solving customer problems rather than simply proving their own ideas.
Therefore, entrepreneurs should start with developing a deep understanding of the customer’s problem and launch only when they are sure they can deliver the customer a solution to their problem.
Related Post: How to Validate a Business Idea Before You Start
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