This week’s top stories include small business advice covering the following four topics:
- How to Use a Blog to Promote Your Business
- Why male entrepreneurs in the US make double their female counterparts
- Will Industry Crossovers & Collaborations Change The Future Of Entrepreneurship?
- What’s the Difference Between Word-of-Mouth Marketing Models?
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How to Use a Blog to Promote Your Business
By: Marc Andre
All types of businesses can benefit from blogging, but it takes the right approach. Unfortunately, many business’ blogs are abandoned because they simply don’t get the results they were looking for.
Nothing looks worse to a site’s visitors than a blog that hasn’t been updated in a year. Visitors might even wonder if the company is still in business.
But with the right approach, a blog can generate outstanding results for a business. This article will cover some important steps to take if you want to have a business blog that gets results.
Related Post: The Value of a Blog Even If No One Reads It
Why Male Entrepreneurs in the US Make Double Their Female Counterparts
By: Rohit Arora
The average annual revenues of women-owned business rose 68% in 2019, to $384,359 from $228,578 in 2018, according to the annual study of women-owned companies by Biz2Credit.
However, while this growth is impressive, male-owned businesses generated a much higher average annual revenue: $752,154 in 2019, up jump from $473,157 in 2018. In direct comparison, firms owned by men made $367,795 more revenue on average than women-owned businesses last year, according to Biz2Credit research, which examined 30,000 companies nationwide in more than 20 industries, including retail, health care, hospitality, construction and professional services, among others.
Related Post: Why You Need To Understand Your Credit Score
Will Industry Crossovers & Collaborations Change The Future Of Entrepreneurship?
By: Tom Davis
Something truly special happens when industries collide: education meets entertainment, tech meets music, fashion meets film. When brands in different industries partner to provide an upgraded user experience, a refreshing excitement surrounds the synergies that re-imagine how we work, shop and play.
There are many examples of game-changing industry fusions between brands we consume every day. More than smartwatches and health trackers from Samsung, Apple and Fitbit, products that create value by combining different pairings have seen much success. The wearable technology industry is expected to hit $54 Billion by 2023. Even co-branded marketing like the 2014 Spotify and Uber campaign which allowed Uber passengers to curate and connect their Spotify playlist during their ride created value to all parties involved.
Although brand crossovers and collaborations are nothing new, they have been a cornerstone of the marketing plans of many successful companies and even have the potential to become a viable business development strategy for startups.
Related Post: Key Partners and Your Business Model
What’s the Difference Between Word-of-Mouth Marketing Models?
By: Amity Kapadia
Over the years, our team has been asked the question, “what’s the difference between word-of-mouth marketing models?” more times than we can count.
Yes, word-of-mouth comes in different flavors, but the mechanics are virtually the same. The reward processes of all these types of programs are very similar. And, with the right platform, these variants of word-of-mouth can be easily managed and measured in one, seamless experience. Done right, this leads to the same result: Increased brand awareness and revenue growth.
Related Post: How to Supercharge Word of Mouth
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