This week’s top stories include small business advice covering the following four topics:
- The Power of Crafting a Brand Story as an Entrepreneur
- What I Learned from Posting to Linkedin Every Day for a Year
- Shattering Myths: Tips to Successfully Launch and Run a Family Business
- Why Shopify is Best Choice for Small Ecommerce Business
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The Power of Crafting a Brand Story as an Entrepreneur
By: Shannon Threlfall
Gone are the days when the founder of a company was completely faceless and unknown. Over the last decade or so, there has been a greater call for transparency in the way businesses operate. The individuals who start and run these businesses, regardless of industry, are being called into the spotlight, as more and more consumers want to know exactly who is behind their favorite brands.
And more than that, they want to connect with the people behind these brands on an emotional level. They want to know that the humans behind these brands are just like them.
It doesn’t matter what stage of business you’re in or what business model you’ve chosen; you have an important story to tell. Many entrepreneurs think they should wait until they are more successful or established before they share their story. They are hesitant and think people won’t care.
What I Learned from Posting to Linkedin Every Day for a Year
By: Brendan Gahan
Henry Fonda, one of the most celebrated actors in American history, had every reason to be confident before an audience—yet he threw up before every performance.
Despite his awards and celebrity he suffered from stage fright throughout his entire career.
According to The War of Art author, Steven Pressfield, the lesson here is twofold: First, fear doesn’t disappear with success, awards or age. Secondly, “the warrior and the artist live by the same code of necessity, which dictates that the battle must be fought anew every day.”
For years I’ve wrestled with imposter syndrome. I’ve spent countless nights researching, writing and editing blog posts. The majority of which have never seen the light of day. To hit “publish” would mean facing my fear of criticism and embarrassment regarding the validity of my ideas.
In 2020 I made a promise to myself: Hit “publish” once a day and apparently I wasn’t alone in wondering where this might lead.
A recent survey of 2,500 people, including 500 small business owners, by Invoice2go, regarding the top ten hobbies respondents thought they could spin into future careers, “writing” (42%) was at the top of the list.
I chose LinkedIn as my medium. It seemed like the softest landing space, filled with people in my industry open to sharing insights. I committed to my daily grind with the goal of experimentation, making connections and gaining a little more self-confidence. I found much more than that.
This is an account of what I learned and gained publishing to Linkedin once a day for a year.
Shattering Myths: Tips to Successfully Launch and Run a Family Business
By: Henry Wall
Starting a family-run business is a great way to build a legacy and earn money based on your own terms. The impact the coronavirus pandemic has had on American job loss has more individuals ditching the standard corporate 9 to 5 and seeking out entrepreneurship opportunities where they have more control of their own destiny.
For some, this means pursuing entrepreneurship with family. Whether husband-wife, father-son, sibling-sibling, or a multi-generational mix, family business comes with immense rewards if you are willing and able to put in the work. After being in business with family for the past 12 years, owning and operating four Re-Bath franchise locations, I’ve seen firsthand the secrets to long-term success.
Related Article: The 5 Cs Of Family Business Success
Why Shopify is Best Choice for Small Ecommerce Business
By: Vivek Khatri
In this eCommerce era, people lack time to shop offline, from physical stores. Alternatively, they get magnetized towards shopping online or from eCommerce stores. This fact ahead is inviting more and more small businesses to adopt eCommerce platforms. Moreover, the retailers are also moving their businesses to eCommerce stores.
So, if you are planning to develop your own ecommerce business to move your business online, continue reading.
While rooting an eCommerce business, or improving an existing one, the first thing that emerges is what ecommerce platform to consider. Here, you need an eCommerce platform that assists you in making your brand stand independently.
Well, undoubtedly, Shopify is the first name that strikes the head. It holds the caliber to grab global exposure to meet your business needs and enhance sales.
Have you ever thought, why Shopify is a well-recognized ecommerce platform? If not then, no need to fret.
Today, we are here to introduce Shopify and let you know that Shopify is the best pick for small businesses.
Thinking of selling products online through an eCommerce store, the store owners usually have questions. For example – What ecommerce platform is good enough? Is Shopify the perfect choice for my small business? Let you know that yes, of course, it is.
Shopify is known to offer excessively to the small business that targets to offer something more. There are multiple options available when it comes to ecommerce platforms. But, Shopify is the one that is affordable, easy-to-use and customer-friendly
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