This week’s top stories include small business advice covering the following four topics:
- How to Choose a Side Hustle That Matches Your Personality
- An Open Letter to 33 Million Small Business Owners
- The Brutal Truth You Must Accept to Write Well, According to Jeff Bezos
- The Startup Coaching Playbook: Do You Need a Business Coach?
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How to Choose a Side Hustle That Matches Your Personality
By: Shweta Dawar
Did you know that 43 percent of working Americans report having a side hustle? With an increase in unpredictability around job security, a lot of people are starting side hustles with the intention of turning them into full-time businesses.
When starting an online side hustle, most people pursue a business model that they see others succeeding with, without giving much thought to whether or not that business model fits their own strengths and lifestyle goals.
When I first started working as a freelance Facebook ads expert on the side of my full-time job, I did not realize that as an introvert, the process of sales calls, social media outreach and networking would leave me feeling overwhelmed. I was burned out and ready to quit in my fifth month of business. I took the decision to step back and self-reflect. That decision has had a hugely positive impact on my business.
This does not mean that you should choose a business model that lets you be in your comfort zone. Not everything you do in your business is going to be easy and comfortable for you. But, if you choose to build something that energizes you, it is much more likely that you will stick with it in the long term.
Related Post: 6 Reasons Why You Need to Have a Side Hustl
An Open Letter to 33 Million Small Business Owners
By: Jeff Haden
It happens every time. If I write about an online retail startup, a few brick-and-mortar business owners email to say that direct-to-consumer retailers aren’t really entrepreneurs because they don’t really connect with their customers.
If I write about a service startup founder whose business at least in part relies on personal interactions, a few tech startup founders always email to say she really isn’t an entrepreneur because her business doesn’t easily scale. And if I write about people who start a business while keeping their full-time job, plenty will write to say those people aren’t entrepreneurs, especially if they work in the gig economy.
As with many things, some entrepreneurs feel compelled to tell other entrepreneurs what they’re doing wrong. Why their startup isn’t the “right” kind of startup. Why they know more than other entrepreneurs, and why other people should know they know more.
The Brutal Truth You Must Accept to Write Well, According to Jeff Bezos
By: Jessica Stillman
ou might be a tech genius, a gifted salesperson, or analytic whiz kid, but if you truly want to be successful in your career, you still need to learn how to write well. That’s the word from a ton of experts, and it’s also clearly the belief of Jeff Bezos. The Amazon founder famously banned PowerPoint at the company in favor of narrative six-page memos.
Writing well means being able not only to communicate clearly, but also to think through complex problems. Writing, in short, makes you both more persuasive and smarter. No wonder Bezos is a fan.
So how do you master this difficult but important skill? As a professional writer, I am always on the lookout for style tips and hacks to improve my writing. Many of these are useful. But according to Bezos himself, these sorts of quick fixes will take you only so far. It might not be what a lot of busy professionals want to hear, but if you really want to write well, what you need is lots and lots of unbroken time to concentrate.
Related Post: The Value of a Blog Even If No One Reads It
The Startup Coaching Playbook: Do You Need a Business Coach?
By: Jonathan Littman And Susanna Camp
The biggest challenge for a startup founder is knowing where to focus. You’ve got to pitch investors, target the right customer, hone your business model and raise critical funding just in time. Your team is lean, the margin of error narrow. Yes, you can screw up some things, but there’s one task you can’t get wrong: you’ve got to pick the right, critical advisors or coaches, the ones who will keep you on track to accelerate toward your dream.
The commitment to coaching is serious business. Though startup coaching has boomed during the pandemic, many founders are turned off by high-pressure sales tactics, a lack of widely accepted industry standards, and as many amateurs as experts. To provide a flight plan for entrepreneurs, we interviewed coaches, founders and VCs to give you a sense of what to expect. As a founder, it’s your job to listen, adapt and act.
Related Post: How To Be All That You Can Be – Get a Coach/Mentor
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