This week’s top stories include small business advice covering the following four topics:
- The 4 Nonnegotiable Traits of a Strong Personal Brand
- Three Questions Entrepreneurs Should Consider Before Bringing In A Cofounder
- How to Prepare and Write the Perfect Business Plan for Your Company
- I’m an Amazon seller and I experienced how Amazon’s hidden fees and crushing requirements choke out small businesses
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The 4 Nonnegotiable Traits of a Strong Personal Brand
Personal branding is a hot topic these days, which means that advice on it abounds. Rebrand your LinkedIn page. Spend time on Clubhouse. Invest in video creation. The list of suggestions (and platforms to spend time on) is ever-growing and changes faster than most of us can keep up with.
Many entrepreneurs tell me that they want to build a personal brand but aren’t sold on the idea of creating selfie videos. The good news? You don’t have to. It’s not what personal branding is even about.
We often confuse branding and marketing–in our businesses, but even more so in how the two concepts apply to us personally. You might have heard this saying that sums it up perfectly:
Related Post: Why You Need to Develop a Powerful Personal Brand
Three Questions Entrepreneurs Should Consider Before Bringing In A Cofounder
By: Caroline Ceniza-Levine
In a recent workshop I led on recruiting the best talent, an aspiring entrepreneur asked about screening co-founders – e.g., how to probe on expertise and fit, how to sell the opportunity. While this entrepreneur was anxious to jump into the how of landing a co-founder, I shifted our discussion to the why – i.e., whether or not to bring in a co-founder in the first place.
Bringing in a co-founder for your business, instead of going it alone, is not like hiring an extra hand (even though, in both examples, your business goes from one to two people). The co-founder is an owner, which means they share some of the risk, but also that they share some of the reward. Handing over a piece of your business to someone else is a bigger commitment than making a hire, so before you go down that road, think deeply about why exactly you want a co-founder:
Related Post: 10 Keys To Finding That Perfect-Fit Business Partner
How to Prepare and Write the Perfect Business Plan for Your Company
By: Matthew McCreary
Are you preparing to start your own business but uncertain about how to get started? A business plan ought to be one of the first steps in your entrepreneurial journey because it will organize the ideas that have been spinning around in your brain and prepare you to seek funding, partners and more.
I’m an Amazon seller and I experienced how Amazon’s hidden fees and crushing requirements choke out small businesses
Rabbi Yael Buechler
As a child I could sit for hours cranking out bows with my grandfather, known to us as “Pop.” After affixing a spool of ribbon to an aqua-colored machine, I’d turn a lever to activate the bow-making arm. In and out, in and out it would swing until a bow magically took shape. Then, with one click, the fully-formed ornament would be released.
I never had the chance to visit Pop’s pharmacy, the original home of this machine (gift-wrapping was complimentary with any gift purchase). From what I’ve heard, it was a true “Mom and Pop” pharmacy, where Pop seemed to know every customer. Then the pharmacy chains arrived. Pop’s store survived alongside them for a time, but in the early ’80s, he closed up shop for good.
I didn’t quite understand what Pop was up against until I started to sell merchandise through Amazon. The company’s labor issues have been much in the news of late. Amazon workers are paying the price for the impeccable Prime delivery service many of us enjoy. Based on my experience, sellers on the site, particularly small businesses, get short-changed too.
Related Post: eCommerce – How to Become an Online Seller
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