This week’s top stories include small business advice covering the following four topics:
- The Gig Economy: How to Jump in During a Career Transition
- How to Hire a Top-Notch Digital Marketer
- 8 Free Tools Every Marketer Should Know About in 2019
- The 5 Most Important Words in Business Presenting
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The Gig Economy: How to Jump in During a Career Transition
The term “gig economy” refers to a workforce that’s defined by short-term engagements, temporary contract work and independent contracting. As such, the gig economy includes freelancers, contractors, side hustlers and anyone who’s making money on the side or earning full-time income with various short-term projects, rather than a single full-time job.
While this may seem like just another new buzzword, the gig economy is booming. In fact, the Bureau of Labor Statistics found that 5.9 million people held “contingent jobs” in May of 2017, which represents 3.8 percent of all workers in the U.S. A career transition is a perfect time to jump in and test the waters because you likely have more time on your hands and less income coming in.
Use the following ideas to become a part of this new work movement and — bonus — make extra cash along the way. Read the full story
How to Hire a Top-Notch Digital Marketer
Business 2 Community
By: Carey Wodehouse
At its heart, digital marketing is much the same as traditional marketing—you’re communicating with customers at different points along their journey. There are some subtle differences and one in particular that makes running a digital marketing campaign entirely different than a traditional campaign: the medium.
The tools and platforms of digital marketing aren’t the same old media mix of TV, direct mail, newspaper, radio, and magazines. Rather, it’s a tech- and data-driven blend of social media, SEO, content, search engine marketing (SEM), email, video, and paid advertising. To succeed, it requires near-constant monitoring and analysis of trends and data. You could even argue digital marketers are more mathematicians than marketers.
If this sounds like a complex balancing act, it is. And it’s why many companies turn to digital marketing consultants to help them level up their strategies and turn data into a creative direction.
Here are some tips to help you find and hire the perfect digital marketing pro for you. Read the full story
8 Free Tools Every Marketer Should Know About in 2019
By: Garett Moon
Our calendars are about to roll into a new year and you’ve probably started thinking about how you’re going to do things differently in 2019. Eating better and working out tend to be de facto resolutions, but what about improving the results from marketing efforts?
Marketing is always changing. It should come as no surprise that your strategies and tools also need to change so that you can stay current on the latest trends in content marketing, social media, and beyond.
My marketing team and I are always keeping our eye on the latest tools and trends to make sure that we get the best results for our efforts. Here are some of the tools we’ll be using in 2019. Read the full story
Related: TOOLS I USE
The 5 Most Important Words in Business Presenting
Business 2 Community
By: Maurice DeCastro
Business presenting is easy. Millions of professionals are presenting their ideas to clients and colleagues all over the world every day.
For many, it’s perceived as easy because they believe that all they have to do is read. To enter any organization today the ability to read is of course a fundamental prerequisite. You’ve seen it for yourself I’m sure; extremely intelligent, creative and talented business professionals reading their slides or management report to you.
Anyone can do that, it’s easy.
It may have been acceptable two or three decades ago but the world has changed. People want more, much more from a presenter.
In business, we are paid for our knowledge, expertise, skill, and credibility and you can be certain that your audience wants to see that each time you speak.
On its own, however, it’s not enough.
The moment they sit to listen to you deliver the facts, data and insights there is only one thing on their mind. Read the full story
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