This week’s top stories include small business advice covering the following four topics:
- 3 Ways to Get Consumers to Buy Really Niche Products Online
- Business Experts on the Future of Personal Brands, Lending, Shipping, IT, and More
- The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
- The 4 Key Differences Between Thought Leadership and Content Marketing
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
3 Ways to Get Consumers to Buy Really Niche Products Online
Since 2014, Baltimore in a Box has been crafting and mailing care packages full of local goodies to homesick Baltimore expats, out-of-town college students, and new arrivals to the city. For a flat rate, customers can customize care packages in three sizes, choosing from an array of products, like Utz crab chips, Berger Cookies, and Natty Boh beer koozies. With everyone stuck at home this year, business has been booming. Here’s what founder and lifelong Baltimore resident Ross Nochumowitz has learned about running a gift-box company during a pandemic.
Related Post: You Need to Be an Inch Wide And a Mile Deep
Business Experts on the Future of Personal Brands, Lending, Shipping, IT, and More
By: Inc Staff
At Inc., we are in the soothsaying business. Five years ago, for example, we wrote that more of us would be working from home in 2020. Well, we got that right–though nobody guessed that all of us would be working from home in 2020.
Anticipating the future is tricky. But over 40 years, we’ve built this brand based on the accuracy of one key prediction: Entrepreneurs will find a way. And you will. In Inc.’s special report on the future of business, our columnists and advisers offer a few prescient thoughts to light your path.
Related Post: College is No Longer a Guarantee for Success
The One Thing Instacart’s Now-Billionaire CEO Changed After 20 Failed Startup Ideas
By: Nick Wolny
Instacart is having one heck of a year. The company spent $27 million on efforts to help secure the recent victory of Proposition 22 in California, which will shift labor laws that benefit gig economy-driven startups. But prior to their success at the ballot box, the company was already stacking up one achievement after another this year.
In April 2020, Instacart had its first profitable month of operation, an increasingly rare find in Silicon Valley. And successful strategic partnerships continue to emerge; in Q3, the delivery app added retail giants Sephora and Bed Bath & Beyond to its options.
Thanks to additional investment rounds in 2020, the app’s valuation has more than doubled, making founder and CEO Apoorva Mehta a billionaire at just 33 years old. But prior to founding the mammoth grocery delivery app, Mehta was a failure many times over. What was different about his approach to Instacart that made the company soar?
Related Post: Where Is Your Get Rich Quick Idea Hiding?
The 4 Key Differences Between Thought Leadership and Content Marketing
By: Daniel Rosehill
Thought leadership garners a lot of attention among entrepreneurs and those aiming to pick up more traction in their marketing to increase brand recognition. So does content marketing, which is often touted for its ability to create top-of-funnel and marketing-qualified leads.
Many, however, are unsure exactly what the differences between the two are. This is a pity, because there are clear differences — and they are worth underscoring. The best recent research into this space is from a 2019 Edelman and LinkedIn study, which is my main point of reference for this article.
Related Post: Use Content Marketing to Establish Thought Leadership
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