This week’s top stories include small business advice covering the following four topics:
- Ready to Take the Leap of Business Ownership? Hard Trends Set the Foundation
- This unexpected interview strategy will tell you a candidate’s performance after hiring
- Don’t Quit Your Day Job: The Myth of the Entrepreneurial Risk-Taker
- CONTENT MARKETING TRENDS – IS YOUR BUSINESS CHASING THE WRONG BALL?
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Ready to Take the Leap of Business Ownership? Hard Trends Set the Foundation
By: Daniel Burrus
During the course of one’s professional career, the thought crosses their mind that, “I wish I could just work for myself,” or they take a look at a product, service, or process and state, “there has got to be a better way.
Nearly every day, an individual with that inkling takes the leap into entrepreneurship, hoping to positively disrupt an industry, make a difference in the world, or become the next Steve Jobs or Elon Musk, to be remembered for something they created that did not exist before them.
Related Post: How to Predict the Future with Demand Curves
By: Donna Svei
One of the biggest mistakes you can make in an interview? Failing to answer a structured, behavioral question with a specific example. Unfortunately, it happens all too often.
To understand how to handle this prompt in an interview, let’s first examine the setting for the question and then the specifics of responding.
Don’t Quit Your Day Job: The Myth of the Entrepreneurial Risk-Taker
By: Jeff Haden
A reader emailed to ask whether I thought his idea for a startup was a good one. I told him that’s an impossible question to answer since success invariably depends more on the founder — his or her skills, experience, drive, persistence, etc. — than the actual idea.
He also wanted to know whether he should quit his day job and dive in.
I told him no.
Sure, it sounds romantic to go all in. To throw caution to the wind. To leap from the highest cliff and build wings on the way down. To show just how committed you are — and how much you believe — by not having a plan B.
That’s what successful entrepreneurs do, right?
Related Post: 3 Risk Levels to Becoming a Business Owner
CONTENT MARKETING TRENDS – IS YOUR BUSINESS CHASING THE WRONG BALL?
B2B Interactive Marketing
By: Brian Basilico
I don’t know about you, but I get inundated with people pitching me online. It’s something I call the connect and pitch. Somebody connects with you and they may wait a week or they may just jump right in and ask, “How are you doing?” You know it’s coming and then boom, they hit you up and they try to sell you what they have.
Somebody hit me up on a Sunday afternoon and said, “Hey, you got a minute for a quick question?” I went, “Sure.” He seemed confused then I answered him what sure meant. So finally I said, “Yes, I have a minute for a quick question.” And his question was, “I’m running a free workshop for impact-driven coaches coming up on the 1st of October. And you seem to be into impact and purpose as well. I’ll be teaching you how to raise your prices and scale to six, seven figures with emotional brand intelligence and omnipresent marketing. Want to join us?”
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