25 Ways to Market Your New Business on Little or No Money
By: Guy Sheetrit
If you’ve been in business before, you understand the challenges of getting customers through the door. In theory, it sounds easy. But in practice, it’s tough. Luck has nothing to do with your success in marketing a new business or making sales. Incorporating creative ideas into your marketing strategies is the way forward. Read the full story
Related White Paper: Brand Awareness – Free and low-cost idea
Myers-Briggs Just Discovered There Is a Personality Type for Entrepreneurs
By: John Brandon
My entrepreneurial mindset is a buzz-kill at parties. I keep talking about how to streamline the buffet or attract new partygoers. My mind is a constant swirl of ideas, and it can be a challenge to communicate those ideas to people who are not quite on the same page … or in the same book or possibly in the same library system. Now, thankfully, Myers-Briggs has admitted this is a distinct personality type. Read the full story
Related Book: The entrepreneur looks at the same information as the masses but sees something quite different and therefore approaches life from a completely different perspective. The Entrepreneurial Brain compares how entrepreneurs and the masses look at things like work, money, friends, education and even risk quite differently. By recognizing and adopting more entrepreneurial ways of thinking the reader will come away with a more complete awareness of the views and attitudes that make for successful entrepreneurs. The book The Entrepreneurial Brain is a concise and easy to read guide packed with solid advice and examples that will help the entrepreneur achieve greater business success.
5 Steps to Turn a Business Book into a Marketing Juggernaut
By: Emmanuel Nataf
So, you’ve written a business book? With a few short steps, you can turn that book into one of your most valuable marketing tools. Read the full story
The Misunderstood Entrepreneur: How to Crush It Even When Your Friends and Family Don’t Get You
By: Amy Rigby
“I do have a job!” I’ve had to say that more times than I’d care to admit since starting my own business in 2013. And I know I’m not alone. The number one complaint I get from my fellow misunderstood entrepreneurs is that their friends and family don’t think they’re really working. This is more than just an annoyance (although it is annoying). When your friends and loved ones don’t understand what you do for a living, it can be detrimental to your business in two ways: Read the full story
Related Book: Before You Leap is a wisdom-packed book that was written for the nascent entrepreneur. It uses stories and personal examples from the author to reveal uncommon things that can make or break your venture before it starts. The book not only gives the entrepreneur the tools for self-reflection but also exposes readers to options to building a full-blown business around their idea.
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