Entrepreneurship has changed in recent years and why you may no longer need to write the classic version of a business plan.
Whether you are writing copy for a landing page, developing a sales presentation, or creating an ad, the structure and techniques used in infomercials can help you achieve greater conversion rates. Included are several infomercial examples
Ad Fraud Causes Many Businesses to Waste Much of Their Advertising Budget. Fake Websites and Bots That Imitate Humans Are Used to Drive Up Revenues of Ad Tech by Defrauding Businesses. Moreover, Ad Fraud Pollutes A Company’s Attribution Models That It Relies On to Conduct Campaign Optimization.
This week’s top stories include small business advice covering the following four topics:
- Why Hiring a Chief-of-Staff Could Be a Game-Changer for Your Startup
- Marketers, Is There Ad Fraud In Your Future?
- Why Ending Your Price in An Odd Number Will Increase Your Sales
- 5 Predictions for America's Small Businesses in the Biden Era
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The “Take One” box is essentially a brochure stand with the words “Take One” plastered on the front.
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
When it comes to defining your revenue streams, especially when you are developing a business model canvas, there are many factors that you need to consider that affect your potential income source. Will you use a fixed or dynamic pricing mechanism, and is your revenue based on transactional and reoccurring sources of revenue?
Both Demographic and Psychographic information play an important role in market research. They both provide insights into the customer and are fundamental inputs to a business’s marketing strategy.
It is important for every business to benchmark their business against others in their industry and in their local area from time to time to see how they stack up. A free tool offered by the SBA called “Size Up” can help.
Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.