The Famous Pareto Principle States That About 80 Percent of The Effects Come From 20 Percent of The Causes. If You Are Involved in Generating Revenue, You Need to Focus on The Activities That Provide the Greatest Return on Your Time Investment.
If you are facing stagnant or declining sales on one or more products and services, it may be because the way you are either packaging or pricing (or both) is not resonating with your prospects and customers.
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
This week’s top stories include small business advice covering the following four topics:
- Research Says B2B Buyers Want Strategic Partners
- B2C vs B2B Marketing: Is It All the Same?
- The Best Salespeople and Entrepreneurs Have One Trait That Sets Them Apart From Everyone Else
- The Beginner’s Guide to Boosting Email Conversions
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Some marketers and business owners believe that the strength of their product or service is what determines success. While this is no doubt true in a few rare cases, most often, even a great product or service has to be marketed properly to succeed. And the best marketing is centered around what we call a BIG IDEA.
There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
Should you be Credible or Incredible? Lets' face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today "Trust" is a business's most valuable commodity. Here are six strategies to build and keep trust and credibility:
Guest post by: Christopher Ryan CEO or Fusion Marketing Partners and Center for Business Modeling. Chris is a SCORE colleague and a marketing and sales maven. We are super fans of each other’s work. The following post was published by Chris on his blog in May of 2017 and is chock full of valuable advice. […]