Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.
The role of CEO and President, and sometimes Chairman of the Board are often used interchangeably. In a small business this might be true, but each title has a different set of duties.
This week’s top stories include small business advice covering the following four topics:
- The 3 Costliest Mistakes I've Made Launching A New Website (So Far)
- 7 Hidden Signs You'll Ultimately Be CEO
- Optimize Google My Business for Local Visibility
- Can You Take the 20 Percent Deduction for Pass-Throughs? Use This Tax Guide
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
CEOs are not born they are made. However, the attributes and experience of what it takes to be the leader in a small business are distorted by articles and books based on the needs of large companies, little of which pertains to a small business.
As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this […]
In most businesses that employ a Board of Directors, the board consists of key employees of the company like the CEO, presidents, and vice presidents as well as key investors. Contrary to conventional wisdom, the smaller the board the stronger it is. When you have a big board, the power of the CEO increases since […]