When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.
Businesses all too often commit resources to developing a product or service based on the verbal feedback they received from some potential customers. This is no way to test your assumptions that people will exchange hard earned money for what you are selling! Employing a simple 3-page website can ultimately help you determine if customers are willing to exchange money for your offering.
Recently, I had a client asked me some questions regarding cold calling techniques. Specifically, he said that he had conducted some market research and came upon a list of people he felt could really benefit from this product and services. He wanted to reach out to them but was not sure about the best way […]
It is human nature to avoid activities we do not like, even if they are necessary activities. We indulge in activities we like but know we are not nearly as productive. To overcome this tendency, sometimes we need to incorporate commitment devices to achieve our desired outcomes. While I know I have to make cold […]
Often sales to small to midsize companies require that you make contact with the President or CEO, who is the final decision maker. The first barrier to speaking with the decision maker is getting past the receptionist or secretary. When calling on a new potential customer it is always good to know who you want […]