Crowdfunding Process 12
Crowdfunding – Campaign Follow-up
Assuming you have met your funding goals, now the work really begins. However, be sure to thank your backers even if your funding goals are not met. Remember it is about community and you may need them in the future. If you ran a reward-based crowdfunding campaign, you made many reward promises. You should be […]
Crowdfunding – Campaign Execution
Most campaigns run 4 to 6 weeks, long enough to gain enough traction, but short enough to maintain a sense of urgency. Most campaigns see a flurry of support at the start as the backers and influencers you reached out to during the outreach phase make their pledges. Also, there typically is a flurry of […]
Crowdfunding: Campaign Write-up
With all the pre-work you have done to this point, designing and writing up the campaign will on the platform you chose to take you no more than 1 week in most cases. When it comes to the actual elements of your page design, the best campaigns have the following elements: Title – The best […]
Crowdfunding – Design Rewards
If you are doing a reward-based campaign, one of your tasks is to come up with your reward levels. Equity-based and donation/charity-based campaigns generally do not offer any rewards to backers for their contributions other than ownership or listing the backers contribution level on the campaign pages. Your research from similar campaigns should give you […]
Crowdfunding – Community Building
Now is the time to send the influencers on your list an email and asked them for advice about your campaign. Be sure to mention that you read their post/article/book. If you mention that you enjoyed reading it, you will increase the likelihood they will reply to your request. Prioritize your list of influencers and […]
Crowdfunding: Campaign Blog
Build and maintain your campaign blog in conjunction with community building. Community building is discussed as part of the next step. These steps are conducted simultaneously. When combined, they are the most time-consuming portion of the entire crowdfunding campaign. In most cases, these steps will take you about 9 weeks or so to do effectively. […]
Crowdfunding: Campaign Influencers
The next phase is focused on finding and engaging journals, publications, bloggers, and any other influencers that cover your area. In most cases, finding and reaching out to campaign influencers should take you about a week or so to do effectively. However, before contacting influencers, create a clear story idea that their readers will want […]
Crowdfunding: Going Social
The next phase is focused on social shares. In most cases, the going social phase should take you about a week or so to do effectively. Developing a campaign Facebook page should be step one. Once your campaign Facebook fan page is complete, you should reach out to the other campaign owners you spoke to […]
Crowdfunding: Campaign Support
Campaign support is about introducing your campaign to a list of people that might be interested in not only supporting you but in helping you throughout the process. In most cases, campaign support should take you about 2 weeks or so to do effectively. At this point, your making people aware of the fact you […]
Crowdfunding: Campaign Research
After you complete your platform research, the next step is for you to locate and reach out to each of the campaign owners or founders. Ask them if they would be willing to discuss their campaign experience. In most cases, campaign research should take you about another week or so to do effectively. You may […]
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