This week’s top stories include information covering the following four topics:
- Are You Selling Something Nobody Wants to Buy?
- 4 Simple Techniques to Hone Your Message
- The 5 Business Start-Up Distractions You Need To Avoid
- Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Some recent research has caused me to completely rethink my marketing strategy. For years, I have heard that email marketing has a greater Return On Investment (ROI) than social media marketing. However, with my social media fans measured in the thousands and my email subscribers measured in the hundreds, I was sure that trying to […]
A confirmation bias is the tendency to search for, interpret, favor, and recall information in a way that conforms to one’s preexisting beliefs or hypotheses while giving disproportionately less consideration to alternative possibilities. A confirmation bias is a type of cognitive bias and a systematic error of inductive reasoning. People display this bias when they […]
It is always good to have some investment funds so you have the ability to execute when you see a good deal. One of my boys bought his motorcycle with cash after he bought a Ford Ranger with a blown engine the owner could not afford to fix. He bought the truck for $500 and […]