There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.
Colorado Springs SCORE offers FREE business mentoring, a wide range of educational programs, numerous templates, and tools to help you start or grow your for-profit or a non-profit business.