Social media has matured as a marketing channel over the years and is often paired with other channels like websites, blogs, videos and more to accomplish a specific business goal. I believe there are essentially six social media goals worth considering.
Attraction characters fall into one of four identities: explorer, thought leader, interviewer, and duty calls. Each attraction character has a preferred way of sharing information and creates a persona that relates to and attracts an audience.
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you […]