Generations 5
Do You Understand the Attitudes and Behaviors of Your Target Demographic?
A person’s age and life-stage can help predict their purchasing decisions. There are a few more specific generational dynamics that can provide a clearer picture of their economic drivers
Gen Y Attitude and Behaviors
Each generation has their own unique attitudes and behaviors that set them apart. Gen Y Born 1977-1994 (17 Years) Population size 71 million (4.2 million births per year) Gen Y’s are the children of the Baby Boomers. They lived their formative years with technology and grew up watching cable TV and playing on the Internet. […]
Gen X Attitudes and Behaviors
Each generation has their own unique attitudes and behaviors that set them apart. Gen X Born 1966-1976 (10 Years) Population 41 million (4.1 million births per year). Members of Gen X were left alone to fend for themselves. Most were dropped off at daycare as very young children. When they reached school age they returned […]
Late Boomers Attitudes and Behaviors
Each generation has their own unique attitudes and behaviors that set them apart. Late Boomers – Born 1956-1965 (9 Years) Population size – 49 million (5.4 million births per year). Late Boomers lived their formative years with Watergate, which shaped their general mistrust of government. The oil embargo and other economic struggles squelched their optimism […]
Early Boomers Attitudes and Behaviors
Each generation has their own unique attitudes and behaviors that set them apart. Early Boomers Born 1946-1954 (8 Years) Population size – 33 million (4.1 million births per year). Early Boomers lived their formative years with Vietnam and witnessed the assassinations of John F. Kennedy and Martin Luther King. They lived through the Civil Rights […]
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