When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
No matter where you turn social media is making an impact on small business marketing. While social media is not the “be all end all” of marketing efforts it does have some significant advantages over more traditional marketing. This post looks at six reasons you need to consider social media marketing for your business.
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing […]
The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about […]
While the underlining ability to write content that people want to buy is the same for both the magazine and the book publisher, the design considerations mirror many of the same issues entrepreneurs go through when they try to define their business and economic models.
In the old days, companies would do extensive research to try to predict what the market would buy. Once they felt that they had a good idea about what would sell and how much of it they would need, they would build a product line to produce it and develop a strategy to deliver it. […]
The following are the 9 steps to implement permission marking. 1. Determine the lifetime value of the customer. 2. Invent and build a communication stream to sell your curriculum through emails, web pages, etc. a) Offer a selfish reason for the customer to respond, such as giving away free content. b) Alter the communication […]
In permission marketing, you can either use bait or something of value that you give away in exchange for permission to market to them or you build a reputation that breeds trust so that a prospect will buy what you recommend.