Leverage 13
How to Leverage QR Codes for Profit
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you […]
What You Think You Know about Credit Is Just Wrong
There is a huge difference between consumer credit and business credit. Consumer credit funds consumptions while business credit is known as “leverage” and is applied to the purchase of an income-producing asset. As individuals, consumer credit is generally a method we use to obtain what we desire sooner than if we were forced to save […]
Leverage Contingency Principle – Planning for the Unexpected
Conventional business advice discourages entrepreneurs from practicing the leverage contingency principle. Instead of encouraging the entrepreneur to make small low-cost incremental steps to observe what happens, conventional wisdom recommend extensive upfront planning as a way to hit their ultimate target or goal on the first try without any type of feedback loop to test assumptions during the development process.
How to Leverage Personal Development
A while back, I was meeting with a client who was seeking venture capital investments to bring his product to market. I arranged to have Patrick Bultema, the Director of Innovation at Colorado College, to join us at one of our meetings. The reason why I invited Patrick to our meeting was that he had […]
Leverage Your Mind and Body
Did you know that studies show we are most creative in the first 2-3 hours in the morning? Most people think they need to respond to emails from customers and colleagues at the start of their day. However, by doing so they squander their most creative period of the day to a mundane task. My […]
Solitary Hard Work vs. Leverage
Most people think that to create personal wealth requires hard work. These same people work hard from 9-5 and get paid for their results. Consider the construction worker or waitress who engages in hard physical labor for their wages. They believe that building wealth is a solitary effort and they crave recognition for the efforts […]
How to Leverage China’s Currency Manipulation to Your Advantage
In the news, you often see that the US accuses China of being a currency manipulator by artificially keeping their currency low. If their currency were allowed to rise, goods produced in China would get more expensive in the US and we would buy less of them. Higher prices would mean that Americans would have […]
How to Leverage a Turning Tide
Three-quarters of all firms in the United States are categorized as “non-employers”. Non-employers are business that provides work for only a single or part-time owner. While small businesses which employ many people are usually started in response to marketplace opportunities, non-employer business is often started as occupational decisions. They can be a way to deal […]
Do You Leverage Group Think?
New government policies and news events affect group-thinking, which also creates sales opportunities. For example, recent talk of potential gun legislation caused a run on guns and ammo. Movement, whether economic or emotional, creates opportunities for small businesses who can spot them and react more quickly than larger companies. Savvy small business owners look at […]
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