The traditional view of marketing captured by the 4P's comes from the perspective of a business looking at its prospects. However, a fascinating new concept known as the 4A’s reverses the viewpoint to consider how the perspective view of the business.
Many Businesses That Choose the Business Expansion Route by Opening A Second Location May Be Jeopardizing the Success They Already Achieved with The First Location Because They Underestimate What Is Required to Expand to Additional Locations.
Many businesses fail not because they have a bad product or service. They fail because they are not located in the right location.
As I write this post, I have just returned from a motorcycle rally in the Black Hills of South Dakota. This rally is often referred to as just “Sturgis.” As always, the trip was full of lessons for entrepreneurs. Now, you may be surprised by that, but stick with me and you’ll discover these lessons […]
When it comes to selecting a location for a retail business, there’s a variety of criteria you should use, including: Is it convenient for your customer segment? Does it offer ample parking for all that might want to visit you? Does the location fit with your market identity? Is the location on your prospect’s way […]
Almost anything can be sold from a roadside stand. If you’ve always wanted multiple locations, roadside stands are a great way to enjoy the benefits of expansion without the typical high costs. After all, each stand is a new location and increases the exposure of your brand. Roadside stands are portable, flexible, inexpensive, and appreciated […]
Every few years my wife and I return to Seattle, where we got married. One of my favorite places to spend a few hours is the Pike Place Market. On our most recent trip, I was reminded of a lesson in the importance of location. Parking off Alaska Way and taking the elevator to the […]
Ever notice that on the trunk of most vehicles is a decal or emblem identifying the dealership where the vehicle was originally purchased? For the life of the vehicle, the dealership’s brand is viewed by thousands and thousands of drivers as they wait at stop lights and stop signs or walk through parking lots. Some […]
I recently read an article talking about the school voucher program and how it would force schools to be more competitive. While I think there is some merit to the school voucher program there is a much more important business lesson here. A school voucher program would mean that parents could send their children to […]
It is important to periodically benchmark your business against others in your industry and/or in your local area. A free tool that is offered by the SBA called “Size Up” can help. Once you select your industry and location, you can enter data about your company and compare it with your peers to see how […]