This week’s top stories include small business advice covering the following four topics:
- The Beginner's Guide to Keyword Density
- Pricing for 2021
- Social Media Video Made Simple: How to Easily Make Great Videos
- Six Direct Response Copywriting Tips (and Examples)
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
If Your Product Is Made (In Whole or In Part) In America, You May Want to Consider Adding The “Made In USA” Messages to Your Marketing Efforts.
Our expectations are the engine of our perceptions. It is often not the underlining product that people are buying, but how it makes them feel. Small business owners are best served by not competing in the fat part of the adoption curve where competition is high. Instead, consider employing a different marketing narrative to appeal to more fringe consumers that the primary players have ignored.
Business owners too often market the positives and ignore the negatives, hoping that the customer will not notice their shortcomings. Ignoring what your customer probably already know can be a mistake. Good marketers know how to turn the negatives into something that their prospects will value.
When it comes to marketing there are two primary approaches. One approach focuses on what your offering does and the other is how it will improve their life. Unfortunately, many business owners spend too much time describing all the bells and whistles and not enough effort trying to connect them to the benefits.