As a business owner, you have many professional connections such as bankers, lawyers, accountants, and insurance agents. Your professional connections are one of the most overlooked sources that can provide you with valuable advice, additional connections, and act as currency when it comes to making network deposits. One of the most overlooked professional connections that […]
Word-of-mouth marketing is not just making a good product or delivering a good service, and magically your clients will tell their friends how great you are, which will, in turn, lead to a greater number of sales. To achieve an epidemic you must employ some specific strategies.
When it comes to marketing channels there are 12 channels which can rent you access to their audience for a fee. These 12 marketing channels attract a particular demographic based on their content and will rent you access to their customers for a fee. Previously we discussed the first six channels.
Running a Business is not Rocket Science, but These Key Competencies Will Keep You Ahead of the Pack Inc. By: Martin Zwilling Running a business is not rocket science. Investors often look for key competencies in the founder(s) before looking at the business. So what are the right attributes of an aspiring business leader […]
Over the past several months, I have attended dozens of networking events and what strikes me most is the lack of real understanding of how effective networking works. Many businesses think networking is just meeting people. Networking is much more than just meeting people and exchanging business cards! A properly constructed networking plan can lead to […]
Networking events for me are not about selling, but about listening and gathering intelligence. Networking is about making a great first impression, meaning you have to stand out and be memorable. You will be viewed as a great conversationalist at networking events if you resist the urge to sell and get the other person to […]
Most people underestimate the power of referrals, while entrepreneurs know that referral marketing creates wealth. They participate on panels, non-profit boards, and other functions, most often for free and without any expectation of a direct return. However, the results of their efforts give them large personal networks that return dividends in many unexpected ways. With […]
The best salesman I ever knew was a master of network deposits. He was an insurance salesman by the name of Dan Nowels. Every six months or so he would invite me to lunch. When I showed up he was never alone. He always had someone that provided some type of business service, such as […]