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Small Business Advice – Pick of the Week November 21st, 2020
This week’s top stories include small business advice covering the following four topics:
- 3 Ways to Get Consumers to Buy Really Niche Products Online
- Business Experts on the Future of Personal Brands, Lending, Shipping, IT, and More
- The One Thing Instacart's Now-Billionaire CEO Changed After 20 Failed Startup Ideas
- The 4 Key Differences Between Thought Leadership and Content Marketing
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Effective Interruption Marketing Strategies
When you target your niche very precisely and focus on activities your audience may actively participate in, you can engage in interruption marketing with little risk of turning your audience off, provided your ads target your viewer’s interests.
The Long-Tail Economy-What You Need to Know
The old economy had limitations on shelf space and the ability to target niche markets and as a result, companies only invested in offerings that appealed to a very large population. Today we live in the Long-Tail Economy, where a business can target a very specific and often very small market segment for next to nothing and distribution bottlenecks are vanishing, making the offering of niche products and services not only possible but more desirable by consumers.
When It Comes To B2B Branding, Different Beats Better
Here is the test of whether your B2B branding message is truly unique: If there are several other companies that can make the same claims as you, then you are not unique. You may be good, you may be better, you may even be the best. But that is not the same as being the only one who does what you do.
How to Define Your Content Marketing Goals to Pay Dividends
When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.
Confused About Content Marketing? Here Is What You Need to Know
Many new businesses find content marketing strategy indispensable. At its core, content marketing is the creation and distributing of online material that will attract the attention of a prospect. By design content marketing exists to help the prospect come to know, like and trust you. Once the prospects trust you, they may come to buy from you but not before. Sounds simple but the devil lies in the details.
Small Business Advice – Pick of the Week February 3rd, 2018
This week’s top stories include small business advice covering the following four topics:
- 5 Ways Personalization and Segmentation Are Changing Email Marketing
- How to Decide on the Right Social Channel for Your Brand
- Cornerstone Content: A Foundation for Content Marketing
- How to Collaborate With a Global (and Remote) Team to Execute Your Content Marketing Strategy
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
How The Graf Spee Can Teach You To Be Successful In Business
History especially when it comes to war is chocked full of lessons for the small business owner if they take the time look at the messages and consider how they might apply the lessons to their own business.
Small Business Advice – Pick of the Week December 23th, 2017
This week’s top stories include small business advice covering the following four topics:
- The 3 Components Required for Small Business Marketing Success
- How Content Marketing Drives More Revenue For Your Brand
- 5 Things Small Business Owners Must Do to Reverse a Business Downturn
- 10 Ways To Market Your Ecommerce Site
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
An Unbelievably Simple and Overlooked Strategy to Crush Your Market
There are 2 kinds of customers out there: Do-It-Yourself and Do-It-For-Me customers. Most businesses only consider the same type of customers others in their industry are already targeting. Targeting the same customer with similar solutions leads to less opportunity for growth and tighter margins. Few businesses see the potential to offer an alternative solution.
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