New Product Or Invention 14
How to License Your New Product Idea
For most inventors with a new product idea, they are far better to license their idea to a manufacturer than to raise the capital to manufacture and distribute the product themselves.
Small Business Advice – Pick of the Week August 22nd, 2020
This week’s top stories include small business advice covering the following four topics:
- Entrepreneurs Don’t Need Great Ideas
- 5 Instincts You Have to Fight to Succeed as an Entrepreneur
- 25 Things I Wish I Knew When I Was a Young Entrepreneur
- 3 Reasons Why Growing a Business Remotely is Beneficial for Your Company
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
You Need to Understand Horizontal vs. Vertical Progress
Horizontal progress is about creating a better mousetrap while vertical progress is about making a better way to trap a mouse.
How to Create a Leap in Customer Value with the Buyers Utility Map
The Buyers Utility Map is a valuable tool to help businesses document the buyer's experience, and discover areas that can be leveraged to create a leap in value.
Why Compete – How To Find An Uncontested Market for Profit
A business that offers products and services just like everyone else’s in their industry are viewed as a commodity. Commodity businesses compete on price meaning low or often negative margins, especially for a new small business. Instead of just following the crowd there is a better way.
The Honest Truth; Why Patents Are Often Not Worth It
Many individuals with a new idea for a product have the wrong idea about the role patents play in business. They see patents as a way to simply make money off their idea. However, patents exist to encourage innovation which is not the same.
Watch the Leader and Profit by Capitalizing on Their Business Mistakes
It is often far better to see what the market leader is doing and just be a little different in your value proposition. Being the first to market means you will make lots of costly mistakes that your competitors can learn from and then capitalize on at your expense. Keurig and Xerox were not the first movers but today they dominated their markets by capitalizing on the dominant players mistakes..
Four Questions Before You Start Something New
There are four questions that every product or service company needs to ask before it embarks on a new business or product line. 1. Do customers recognize they have a problem? 2. If there was a solution to their problem, would they buy it? 3. Would they buy it from us? 4. Can we build […]
Looking Through The Wrong End Of The Telescope – Protect/Share Your Idea
A telescope is a valuable tool. Used properly, it makes distant objects appear closer. However, used improperly it, in fact, makes the problem of seeing distant objects worse. The first word I often hear from tech start-ups involves how to protect their idea with a patent. While I have never been a big fan of […]
Challenges of Creating a New Category
My first foray into the world of small business was with invisible fencing. At the time, in the early 1980’s, it was a new product in a whole new category of electronic pet containment systems. We were covered by a patent so no other company could sell a product like ours. It used a transmitter […]
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