Personas 6
The Anatomy of a Business Owner
Inside every small business owner, there are 3 personas, each competing for time as the leader. The three personas are the technical person (work-focused), the President (inwardly-focused), and the Chief Executive Officer or CEO (outwardly focused). To succeed, a business must possess all three personas.
Why It Is Important To Heed Your Own Advice
Have you ever told someone how to do something and then looked in the mirror and realized you don’t practice what you preach? Well, that happened to me recently and I think the message is worth sharing.
A College Degree and Entrepreneurship in the Millennial Generation
Recently, I was speaking at a local community college about the value of an entrepreneurial mindset. While there, one student asked me, “How important do you think a college degree is to becoming a successful entrepreneur?” The question was a bit awkward since I was the guest speaker with no college education and there were […]
Is Your Business Persona Aligned for Success as a Business Owner
As we discussed in the Anatomy of a Business Owner, most self-employed, micro, and lifestyle businesses are started by a person with a strong technical persona. Often, these entrepreneurs are suddenly seized with the desire to start their own businesses because of their strong technical skills. Michael Gerber, the author of “The E-Myth,” describes this […]
3 High-Level Tips to Generate Sales With Your Website
Some time ago I was doing some research for a client on writing copy of an ad campaign. I discovered an article written by Mary Rose Maguire that intrigued me enough that I reached out to her to learn more about her service. During our conversation, we discussed a variety of topics and before we […]
Successful Business – Buy Four Green Houses Before You Buy a Red Hotel
So How Does One Get Money and Business Acumen? The Answer - Start Small And Build From There.
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