Businesses employ both offensive and defensive strategies. However, when it comes to rewards, it is the offense that gets all the attention. If my company makes a sale through the results of my actions, it is not uncommon to receive a reward or commission. However, if I prevent a sale to a customer who would […]
Hoover Adams was the editor for a small local newspaper in the rural community of Dunn North Carolina. This newspaper was called the Daily Record. What makes the Daily Record unique is while other newspapers were struggling to maintain readership, the Daily Record led the nation in circulation penetration. In fact, the Daily Record was selling […]
Recognition one of four very powerful emotional appeals. Discover how using recognition as an emotional appeal will cause people to unconsciously stop what they are doing and pay attention to your marketing message.
This is part 2 in the series on Andrew Carnegie. For the full text see Valuable Business Lessons from the Steel Baron Andrew Carnegie Knowing that steel would revolutionize the construction industry, Carnegie went to his mentor Thomas Scott to help him raise the capital needed to build his own steel plant. His steel plant […]
A few weeks ago we spoke about the negative effects that can result from not appreciating your employees when we discussed the story of Benedict Arnold. On the opposite side of that same coin, I would place Mary Kay Ash of Mary Kay Cosmetics. At the core of her business model was employee appreciation. She […]
Andrew Carnegie was an industrialist who led the enormous expansion of the American steel industry. He knew that wealth came from creative thinking and not from hard work. He spent six months a year traveling throughout Europe to have time to learn and reflect. Andrew worked for the Pennsylvania Railroad as a telegraph operator. He […]
During the revolutionary war, there was a particular member of George Washington’s continental army that stood out for his bravery and intelligence on the battlefield. He along with Ethan Allen led the battle to capture Fort Ticonderoga from the British, which he followed up with a victory at Fort Saint-Jean. He participated in the assault […]