Having a consulting business is all about being able to monetize your knowledge as an expert consultant. Making money as a consultant is about being as efficient in engaging the right kind of clients with the least amount of effort. Knowing which clients to target, and then being able to employ the right prospecting techniques and qualifying your leads will make sure that you do not waste time marketing to prospects that are not likely to engage with you.
This week’s top stories include small business advice covering the following four topics:
- Dare to be Different and Make Your B2B Content Marketing Really Stand Out
- 7 Key Selling Habits All Sales Professionals Must Develop
- Entrepreneurs Succeed by Showing up Every Day and Earning It
- 11 Reasons Your Email Marketing Sucks — and 41 Ways to Fix It
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
The content marketing funnel can be divided into three layers, top, middle, and bottom. The content you provide is different depending on what layer the prospect is in.
This week’s top stories include small business advice covering the following four topics:
- 5 Common Mistakes Entrepreneurs Make When Starting a New Business
- The Most Effective Way to Sell, According to Research
- 4 Reasons Why You Must Build An Email List
- How to Create Personalized Lead Nurturing Drip Campaigns
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
This week’s top stories include small business advice covering the following four topics:
- 12 Ways to Become Insanely Good at Content Marketing
- The Most Important Factor in Closing a Deal: 3 Ways Modern Sales Pros Build Trust
- Finally Starting Your Business This Year? Here's Your Ultimate 12-Point Checklist
- 3 Core Sales Funnels to Fuel Your Quest for Online Income
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
When it comes marketing channels designed to attract prospects to your brand, there are nine primary channels. These nine marketing channels rely on the type of content prospects will find via some form of search. Search Engine Optimization (SEO), therefore, is essential to create the kind of gravity to attract people to your business.
Naively many entrepreneurs think all traffic is the same. They use advertising to get in front of a prospect and then ask for the sale before they have even had the opportunity to build a rapport. It is important to understand that not all traffic is created equal and that the goal should not be to get the sale up front but to convert all traffic to owned traffic where you can control when and what message they see.
Asking the right questions is crucial to your ability to optimize or turnaround your B2B marketing and sales operations. But even if things are going well, it is a good idea to periodically test your assumptions. Competitors are not standing idle and technologies, channels and customer needs are constantly shifting. Here are eight important questions to get you started:
This week’s top stories include small business advice covering the following four topics:
- How to Create a Marketing Funnel That Will Increase Sales and Profits
- How to Hire a Social Media Partner: 15 Questions to Ask
- 7 Steps to Quickly Becoming an Influential Expert in Any Field
- 14 Proven Ways to Improve Your Communication Skills
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing […]
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Email – steve@stevebizblog.com
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