Every entrepreneur and salesperson should understand the elements of an offer. In his book “The Irresistible Offer ” the author Mark Joyner says that every person contemplating a purchase of any kind effectively looks for answers to four big questions from the seller. 1) What is it you are selling? 2) How much it will cost me? 3) What is […]
At first glance, the difference between selling a product or service and selling a solution may not be very apparent. After all, aren’t all products and services created to provide a solution to solve a customer’s problems? Most businesses create a product or service that is a “one size fits all” solution. Rather than designing […]
