This week’s top stories include small business advice covering the following four topics:
- 3 Ways to Get Consumers to Buy Really Niche Products Online
- Business Experts on the Future of Personal Brands, Lending, Shipping, IT, and More
- The One Thing Instacart's Now-Billionaire CEO Changed After 20 Failed Startup Ideas
- The 4 Key Differences Between Thought Leadership and Content Marketing
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
When it comes to content marketing there are three primary goals, search engine optimization, customer retention, and authority. In this post, we explore the three content marketing goals as well as review the content marketing strategy types so you can develop a solid content marketing strategy that will pay dividends for your business.
There are 3 essential questions about content marketing that need to be answered to determine your go vs. no-go content marketing strategy: 1, Can we be industry thought leaders? see the benefits of being a thought leader/branded authority but aren’t sure how to get there. 2, If so, what do we talk about? 3, Can we create enough quality content?
Attraction characters fall into one of four identities: explorer, thought leader, interviewer, and duty calls. Each attraction character has a preferred way of sharing information and creates a persona that relates to and attracts an audience.
When you are deciding how much of time and financial resources to allocate between push and pull marketing strategies, keep in mind that the battleground has shifted and the prospect is the one who holds the high ground. Rather than fight this reality, just accept who has the real control and find the best ways to help people buy in the way they want to buy, instead of the way you want to sell to them.
Should you be Credible or Incredible? Lets' face it, it is a free market where you can say anything you want about your product or service, true or untrue. Making incredible claims can snag you some customers, but today "Trust" is a business's most valuable commodity. Here are six strategies to build and keep trust and credibility:
What I find interesting is that most first time entrepreneurs do not want to offend anyone with their viewpoint. They think that they are avoiding creating enemies by not having a polarizing opinion. In their mind, they think this somehow gives them a better chance at success. Furthermore, they consider people with strong opinions and […]
Previously, we looked at how the startup landscape has changed and that you might not need a business plan to successfully launch your business. In this post, we will look into why we keep getting the same old advice. What has emerged, as the funding and risk gap has widened, is a greater awareness that […]