This week’s top stories include information covering the following four topics:
- Are You Selling Something Nobody Wants to Buy?
- 4 Simple Techniques to Hone Your Message
- The 5 Business Start-Up Distractions You Need To Avoid
- Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you […]
99.5 % of the time your customers is not ready to buy from you. Marketing during this window is generally unproductive. In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model. Related Posts: How to Find […]
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing […]
Natural law is a philosophy that states that people are motivated in their actions by human nature. It refers to the use of reasoning to analyze human nature and to deduce the rules that govern a person’s actions and behavior. We have all seen the image of a stick and sting that suspends a carrot […]
The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about […]
My business attire consists almost entirely of blue jeans. I consider jeans part of my branding because it makes a statement about me not being part of the establishment docker business casual community. But the story of how blue jeans became a statement in American society is much more interesting. Levi Strauss was born […]