Viable Customer 19
Small Business Stories – Pick of the Week August 5th, 2017
This week’s top stories include information covering the following four topics:
- Are You Selling Something Nobody Wants to Buy?
- 4 Simple Techniques to Hone Your Message
- The 5 Business Start-Up Distractions You Need To Avoid
- Want to Take Full Advantage of Social Media? Stop Thinking of it as One Big Sales Pitch
Each week we scour all the top business-related magazines and newspapers for articles with the best advice for the small business owner, so you do not have to.
Small Business Stories – Pick of the Week July 15, 2017
When it comes to pricing, many startups price their products too low. In any business there will be a range of opinions about pricing. Unfortunately, that's often all there is.
How to Leverage QR Codes for Profit
We all know that the world is becoming more mobile. While there are lots of ways to engage your customers in the mobile world, there is one way that stands out to me. It is a way that is even easy for the novice to implement. There are also no tools to buy so you […]
VIDEO: How to Find Customers That are Ready To Buy – Viable Customer Model
99.5 % of the time your customers is not ready to buy from you. Marketing during this window is generally unproductive. In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model. Related Posts: How to Find […]
New Rules of Marketing and Sales
When it comes to marketing and sales, the internet changed everything. The changes caused by the internet, and its offspring social media, have not caused an evolutionary step in the way businesses go about marketing and sales but caused a revolutionary step. The internet and social media have caused businesses to re-think their old marketing […]
3 Free Ways to Boost Your Word-Of-Mouth Marketing
Discover 3 Free Internet Enabled Word-Of-Mouth Tactics That Allow You To Control The Dissemination Of The Information Shared By Your Clients.
How to Apply Natural Law – Your Key to Unlocking More Sales
Natural law is a philosophy that states that people are motivated in their actions by human nature. It refers to the use of reasoning to analyze human nature and to deduce the rules that govern a person’s actions and behavior. We have all seen the image of a stick and sting that suspends a carrot […]
Affordable Loss Principle – Reaching Markets with Minimum Resources
Manager entrepreneurs use causal reasoning to focus on the “expected return". Founder entrepreneurs use effectual reasoning to focus on “affordable losses.”
Is It Time to Create Your Own Channel?
The easy part is building the actual product or delivering the service. If you are not convinced, just consider this – Imagine a substance that falls from the sky and springs up from the earth for free. Yet, we are willing to pay more for it than we do for gasoline. Yep, I’m talking about […]
The Blue Jean Millionaire – Levi Strauss
My business attire consists almost entirely of blue jeans. I consider jeans part of my branding because it makes a statement about me not being part of the establishment docker business casual community. But the story of how blue jeans became a statement in American society is much more interesting. Levi Strauss was born […]
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