The world’s iconic image of an American is that of the cowboy. At our core, Americans think of themselves as a little lawless, like the cowboy. Whether it is speeding on the highway, drinking during Prohibition, or smoking marijuana, being a “little” rebellious is being American.
Sports cars tout their ability to go fast to capitalize on our self-image of being an outlaw. As a teenager, smoking cigarettes was a bit of a rebellious act. This attracted many young smokers.
How can you tap into the inner lawless cowboy of your customers?
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