Revenue Drivers are just one part of your Economic Model. Revenue drivers are how many ways you have to separate your customer from his money.
A few years ago, I went to the Dixie-Stampede while I was in the Great Smoky Mountains. The ticket price was a reasonable $45 per person, which is a sensible price for a dinner and a show. But the listed start time was for a pre-show in the bar where you were encouraged to buy a drink while you waited to be let into the actual arena for the main show.
When you were finally invited in to see the show you had to file in through a photo area where a dozen or so photographers took your individual or group pictures.
Then, as you left the show when it ended you were channeled through a gift shop. There, your pictures were displayed on a board and you were encouraged to buy them, not to mention all the other items in the gift shop.
All in all the cost was closer to $65 per person since they effectively used multiple revenue drivers to separate me from my money.
How can you implement multiple revenue drivers for your business?
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