Videos
The following videos are teaching tools employed by Steven Imke. They are intended to be used simply as guidance. The tools do not necessarily cover all aspects and are not relevant to all companies. The use of these tool as anything more than to gain a general understanding is not encouraged by Steven Imke and should be done under the supervision of a professional or at your own risk.
Why You Need An Online Mentor
Many businesses fail because the founder didn’t know what he didn’t know.
As entrepreneurs, we always want to project that we have all the answers even when we do not. Moreover, admitting our ignorance to others makes us feel inferior which bruises our ego.
This video makes a case for why every business needs an online small business Advisor.
Why You Should Challenge Conventional Wisdom
The world abounds with conventional wisdom. Some of it is still relevant but some conventional wisdom have been rendered obsolete.
In this short video we describe why conventional wisdom is often wrong and how we make it a point of seek out and rebuff conventional wisdom..
Keep More of Your Money With Business Ownership
It is not how much money you make but how much money you get to keep that is the formula for achieving financial wealth.
This video looks as how business owners are able to keep more of their money away from the tax man than employees can. Additionally we look at how difference investment strategies allow your money to grow with the least drag from taxation.
The Viable Customer Model
99.5 % of the time your customers is not ready to buy from you. Marketing during this window is generally unproductive.
In this video, learn how to make the most of a meager marketing budget by discovering how to identify customers that are ready to buy using the Viable Customer Model.
When You May Need a Business License
Not all industries and occupations are treated equally in the eyes of government officials.
Some industries and occupations require the business to obtain a “Business License” to operate.
This video provides the background into why some industries and occupations require oversight from a government entity.
An LLC May Not Provide You Liability Protection
There is a gross misunderstanding when it comes to the protection afforded to business owners of a Limited Liability Company (LLC).
This video identifies who’s liability is protected and who’s is not.
Why You Register an Entity
Most people associate registering their business with the Secretary of State as the proper way to secure their unique business name. While this reason is partially true, it is not the real reason a business needs to register their entity with the Secretary of State.
In this short video, we discussed the real reasons why a business needs to register their entity with the Secretary of State.
Free and Low-Cost Branding Ideas
Brand Awareness has two goals. The first is moving the knowledge of your product or service from the unknown or unconscious mind to the conscious mind. The second is making a positive association with the brand.
If the prospect is aware of your product and thinks positively about it, it is infinitely more likely that that s/he will buy from the company.
In this video we look at dozens of free and low cost ways to achieve brand awareness.
We also have a white paper that describes 27 Free and inexpensive proven ideas to create brand awareness.
What Is a Social Agent And Why You Need Them
Influencer marketing is where you get a famous person with an established audience to endorse your product or service. Right now Influencer marketing is all the rage when it comes to marketing a business.
However, getting an influencer to endorse your brand is costly.
In this video, learn that there is an alternative to Influencer Marketing that is FREE.
What You Need To Know About Sales Taxes
In June of 2018, the Supreme Court ruled that even if an online business does not have a nexus (physical presence) in a state, the state can require online retailers to collect and remit sales taxes.
This ruling has far-reaching implications for any business selling products online.
While the rules are changing day by day, CPA Brad Whitten of Pikes Peak Financial Group explains how the new sales tax collection rules may apply to you.
How To Use The LifeStyle Database to Learn More About Anyone
Psychographics track a person’s interests, activities, and opinions.
Knowing the psychographics of a specific person or locating people that share common psychographic characteristics is possible with a database that is part of a toolset called Data Axle Reference Solutions (Formerly called Reference USA) that is available at many public libraries
This video is a quick tutorial on how to use the LifeStyle database portion of Data Axle Reference Solutions to discover what a specific person’s interests are and how to locate anyone else that shares these same interests.
How To Research An Industry or Businesses
A tool called Data Axle Reference Solutions (Formerly called Reference USA) is a tool available at many libraries and is a valuable Business to Business (B2B) tool for business owners.
This video is a quick tutorial on to use the US Business Database portion of the tool to research and assess your competition and research potential suppliers and customers.
How To Use DemographicsNow To Find the Ideal B2C Customers
Many Libraries offer tools for entrepreneurs to use free of charge to help them with market research.
One awesome tool is called DemographicsNow which is a powerful Business-to-Consumer (B2C) and even a Business-to-Business (B2B) tool.
This video is a quick tutorial on how to use this tool and a few of the hundreds of useful reports you can run..
The 5 Things Every Business Needs To Be Successful
According to a Wall St Journal article, every business needs five things to be successful. They are listed in the order of importance.
In this video discover what those 5 critical elements are.
This video is just one small section of my the video course “Boot Camp: Steps to Owning Your Business“.
Why You Should Consider a Business Model Canvas vs a Business Plan
One of the advantages of a small business is its ability to change direction quicker than larger corporations. Moreover, the rate of business change continues to accelerate which has given small businesses a leg up on larger corporations.
However far too many small businesses continue to rely on business principles defined long ago when the rate of change was much slower.
In this video discover what has changed and what you can do as a small business to be more responsive to change.
This video is just one small section of my free video course “Applying the Business Model Canvas“.
11 Common Business Models
In the world of business, there are eleven popular business models that have survived the test of time.
In this video, I discuss each of these common business models and provide examples of businesses that are the leaders in each.
This video is just one small section of my free video course “Applying the Business Model Canvas“.
Why Business Success Is About Being a Jack Of All Trades – Master Of None
Bo Peabody the author of the book Lucky or Smart said that successful entrepreneurs are what he called “B” student. What he meant was that the entrepreneur can not afford to be an “A” student in only one subject because they need to be more of a “Jack of all Trades”. That is to say, they need to be competent in a wide variety of subjects like Finance, Marketing, Operations, etc.
This video is just one small section of my free video course “Boot Camp: Steps to Owning Your Business“.
